Public Office
Public Office
ACTIVE RESEARCH
ACTIVE RESEARCH
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WOZA - CTFC campaign
THROUGH-THE-LINE CAMPAIGN
A campaign to encourage fashion enthusiasts to buy from South African designers. WOZA stands for 'Wear Only ZA,' an acronym that is also a Zulu word meaning 'come on board'. Briefed and funded by the Cape Town Fashion Council, the campaign ran across Cape Town and included print, web, a social media campaign and a media launch.
